americanstandardrestoration.com — Tacoma, WA
The Complete SEO
Master Plan for Tacoma, WA
Built from the live site, the real GBP (2012 112th St E A, Tacoma, WA 98445), both audit documents, Tacoma competitor research, and your 14 keywords — adapted for Tacoma WA. One document. Everything needed to dominate Tacoma local search.
Business: American Standard Restoration
Address: 2012 112th St E A, Tacoma WA 98445
Phone: (253) 439-9968
GBP: Already Tacoma-pinned ✓
Reviews: 160+ 5-star ✓
14 Keywords
12 Service Pages
10 Blog Posts
Critical Fixes
6
Fix first
High Priority
8
Fix this week
Medium
6
Fix this month
GBP Status
✓
Tacoma-pinned
Service Pages
12
To build
Blog Posts
10
To publish
00
Phase Zero — Biggest Quick Win
GBP Optimisation — Already Tacoma-Pinned, Just Needs Optimising
You have 160+ reviews and a verified Tacoma GBP. This is a major asset. Now optimise it properly to dominate the 3-Pack.
Your Competitive Advantage
Your GBP is already pinned to Tacoma, WA at 2012 112th St E A. You have 160+ 5-star reviews — the highest review count of any independent local restoration company in Tacoma. SERVPRO and ServiceMaster are franchises; Dryex and Robinson Restoration are your main independent rivals. Your review count beats most of them. The only thing holding you back is incomplete GBP optimisation — categories, attributes, Q&A, posts, and photos are all likely under-utilised. Fix those and you move up in the 3-Pack without any new content.
✅ GBP Optimisation Checklist
1️⃣
Primary Category — Must Be ExactSet to: "Water Damage Restoration Service" — this exact GBP category determines which 3-Pack you appear in for water damage searches. Not "Restoration Service" or "Fire Damage." Check this now.
2️⃣
Secondary Categories — Add AllFire Damage Restoration Service · Mold Remediation Service · Building Restoration Service · Water Damage Restoration Service. Each one expands your map pack eligibility for different keyword clusters.
3️⃣
Attributes — Enable Every Applicable OneOnline estimates · Emergency service · 24-hour service · IICRC certified · Insurance accepted · Free estimates · Veteran-led (if applicable). Each attribute improves filtered search visibility.
4️⃣
Service Area — Set to All Tacoma Metro CitiesTacoma · Lakewood · Puyallup · University Place · Gig Harbor · Parkland · Spanaway · Fife · Bonney Lake · Sumner · Pierce County · Thurston County. This directly controls where you appear on the map.
5️⃣
GBP Description — Rewrite for KeywordsNew description: "Tacoma WA's trusted water damage restoration company. IICRC certified, available 24/7 for emergency water removal, water extraction, flood cleanup, sewage backup cleanup, and fire damage restoration. Serving all of Pierce County and surrounding areas. 160+ 5-star reviews. Call (253) 439-9968."
6️⃣
Services List — Add Every Service with DescriptionsAdd individually: Water Damage Restoration · Water Mitigation · Water Extraction · Flood Restoration · Flooded Basement Cleanup · Sewage Backup Cleanup · Fire Damage Restoration · Smoke Damage Cleanup · Mold Removal & Remediation. Each gets a 150-word description with Tacoma geo-mentions.
⚡ GBP Posts, Photos & Q&A
📸
Photos — Minimum 20, Geo-TaggedUpload: team on-site in Tacoma, equipment in use at Tacoma properties, before/after jobs, IICRC certificate, truck/van with branding. Geo-tag all photos with Tacoma GPS coordinates (47.2529, -122.4443) before uploading. Photos are a significant GBP ranking signal.
📝
GBP Posts — 1–2 Per Week MinimumEach post: 150–300 words, include "Tacoma WA" or "Pierce County," include primary keyword, include CTA with (253) 439-9968. Use "What's New" or "Offer" post types. Example titles: "Water Damage in Tacoma? Call Us 24/7" · "Flooded Basement in Puyallup? We Respond Fast."
❓
Q&A — Seed 10 Questions Yourself"Do you serve Tacoma WA?" · "Are you IICRC certified?" · "Do you offer 24/7 emergency service in Pierce County?" · "Do you work with insurance companies?" · "How fast do you respond to water damage emergencies in Tacoma?" · "Do you serve Puyallup and Lakewood?" Seed these — don't wait for customers.
⭐
Review Velocity — Keep Building160+ reviews is already strong. Maintain velocity: ask every customer to leave a Google review immediately after job completion. Target 2–3 new reviews per week. Respond to every review within 48 hours — responses are a ranking signal.
🔗
Website Link + sameAs SchemaConfirm your GBP links to americanstandardrestoration.com (not a Yelp or directory page). After deploying schema, get your GBP CID from the Maps URL and add it to sameAs in your LocalBusiness schema to entity-tie the two profiles together.
01
Phase One — Site Fixes
20 Issues — All Sources Combined, Tacoma WA
Verified from live HTML source + friend's Word audit + conversion analysis. Prioritised. Every fix has exact instructions.
Critical — Fix Before Any New Content
6 Critical Failures
No LocalBusiness Schema — Only Basic WebSite Schema Exists
Fix #1 · CriticalSource has only {"@type":"WebSite"} — no LocalBusiness, no address, no phone, no geo, no sameAs GBP link. This is the single most impactful fix: it entity-ties the website to your GBP and qualifies for AI Overviews and rich results.
✦ Fix — Full paste-ready code in Phase 7 (Schema). Add to homepage head via Yoast/RankMath.
No H1 Tag on Homepage — Hero Uses H2
Fix #2 · CriticalEntire homepage has zero H1 tags. The hero "Tacoma, WA's #1 Water Damage Restoration Company | 5-Star Rated" is an H2. Direct ranking signal loss — Google expects one H1 per page containing the primary keyword.
✦ Fix — Elementor: click hero heading → Advanced → HTML Tag → H1
NEW H1: Water Damage Restoration in Tacoma, WA — Available 24/7
(One H1 only — all other headings stay H2/H3)
Title Tag Not Optimised for Primary Keywords
Fix #3 · CriticalCurrent: "The #1 Water Damage Restoration Company in Tacoma, WA | 5-Star Rated" — #1 claim is not keyword-optimised, no 24/7 signal, no IICRC mention. OG and Twitter titles also need updating.
✦ Fix — Update via Yoast/RankMath SEO Panel on Homepage
Title (58 chars): Water Damage Restoration Tacoma WA | 24/7 | American Standard
Meta (155 chars): Tacoma's trusted water damage restoration company. IICRC
certified, 24/7 emergency response. Water extraction, flood
cleanup & fire damage restoration. Call (253) 439-9968.
All Image Alt Tags Empty — Every Single Image Has alt=""
Fix #4 · CriticalVerified from source: every image on site — logo, hero, team photos, work photos, certification badges — all have alt="". Major missed ranking signal for Google Image Search and on-page keyword relevance.
✦ Fix — WordPress Media Library → Edit each image's Alt Text
Logo: "American Standard Restoration — Water Damage Restoration Tacoma WA"
Team photos: "IICRC certified restoration team serving Tacoma Washington"
Work photos: "Water extraction equipment Tacoma WA water damage restoration"
"Flooded basement cleanup Tacoma Washington"
Certs: "IICRC Certified Water Damage Restoration Company Tacoma WA"
FAQ Section Has No FAQPage Schema — 5 Questions Wasted
Fix #5 · CriticalHomepage has a well-structured 5-question FAQ accordion. Zero FAQPage JSON-LD schema. Google cannot pull these into SERP rich snippets or AI Overviews without it. Full code in Phase 7.
✦ Fix — Add FAQPage JSON-LD to homepage head. Question text must match accordion text exactly. Add "Tacoma WA" to 2–3 answer texts.
Hero Body Copy Has Zero Keyword Signal — Purely Generic
Fix #6 · CriticalCurrent: "We help homes and businesses recover from water, fire, and mold damage with fast response..." — no keyword cluster, no geo specificity, no urgency for emergency callers. First 100 words are heavily weighted for local relevance.
✦ New Hero Paragraph — Replace in Elementor Text Editor Widget
"Tacoma's trusted water damage restoration company — available 24/7 for
emergency water removal, flood cleanup, water extraction, and structural
drying. IICRC certified technicians serving Tacoma WA, Pierce County, and
surrounding communities. If water is spreading in your home right now,
call (253) 439-9968 immediately. Fast response. Real results."
High Priority — Fix This Week
8 High Priority Issues
H2 Tags Generic — Missing Secondary Keywords + Conversion Language
Fix #7 · HighTrust pillar H2s are generic: "Rapid 24/7 Response When It Matters Most" — misses keyword opportunity and conversion trigger for emergency callers.
✦ Rewrite All 4 Trust Pillar H2s
OLD: "Rapid 24/7 Response When It Matters Most"
NEW: "24/7 Emergency Water Damage Response — On-Site in Tacoma in 60 Minutes"
OLD: "IICRC Certified. Industry Proven."
NEW: "IICRC Certified Water Damage Restoration — Tacoma WA Licensed & Insured"
OLD: "Experienced Restoration Professionals"
NEW: "15+ Years Hands-On Restoration Experience Serving Tacoma WA"
OLD: "Trusted Local Team Serving All of Tacoma, WA Metro"
NEW: "Family-Owned Tacoma Restoration Team — Serving All of Pierce County"
No Customer Pain Points — Page Feels Clinical for Emergency Callers
Fix #8 · HighHomepage focuses on credentials but never speaks to the emotional state of a Tacoma homeowner whose basement is flooding at 2am. Emergency buyers leave clinical sites — they need to feel understood immediately.
✦ Add Pain Point Section After Hero — New Elementor Section
Heading: "We Know What It Feels Like When Water Is Destroying Your Tacoma Home"
Body: "It happened suddenly. You're stressed, unsure who to call, worried about
mold, worried about your belongings, worried about what insurance covers.
We've helped hundreds of Tacoma families through exactly this. One call and
we take it from here — 24/7, no voicemails, no waiting."
CTA: [Call (253) 439-9968 Now] [Or Send Us a Message]
No Sticky CTA Button — Emergency Visitors Must Scroll to Call
Fix #9 · HighA 24/7 emergency restoration business with no sticky mobile CTA loses emergency callers who scroll past the header. This is the highest-converting single UI element for this type of business.
✦ Add fixed bottom bar on mobile in Elementor — high contrast, always visible. Two buttons: "Call (253) 439-9968" + "Free Estimate." Use Elementor sticky section set to mobile only.
Blog Image Labelled "NJ" + Posts Have Weak Geo-Targeting
Fix #10 · HighVerified from source: blog image filename "water-damage-company-nj-1024x768.jpg" — New Jersey market signal. Blog posts reference Tacoma in titles but first paragraphs are generic. Google cross-references image filenames and content geo-signals.
✦ Rename all images to include "tacoma-wa" before re-upload. Rewrite first paragraph of each blog post to reference Tacoma-specific context: heavy winter rains, Puget Sound moisture, clay soil in Pierce County, older home plumbing in North Tacoma.
Keyword Cannibalization — Homepage Competes With Service Page
Fix #11 · HighHomepage and /services/water-damage-restoration-tacoma-wa/ compete for the same primary keyword. Google ranks one unpredictably, weakening both. The page architecture in Phase 3 resolves this by assigning unique canonical keywords to each page.
✦ Fix — Homepage targets "water damage restoration near me." Service hub targets "water damage restoration Tacoma wa." Different intent. Different page. Internal link from homepage → service hub with keyword anchor text.
No Team Section, No Named Testimonials, No Case Studies
Fix #12 · HighReviews widget shows star ratings but no named team members, no individual customer stories with photos, no documented job results. Google's E-E-A-T evaluates: who did this work? Are they real people with real credentials?
✦ Add three elements: (1) "Meet Our Team" section — Robert Kundysek name + IICRC certification + photo. (2) 3 featured review cards with customer first name and Tacoma-area city. (3) One before/after photo pair with Tacoma location caption.
Service Area Cities Are Plain Text — No Internal Links
Fix #13 · HighService area section lists Thurston County, Pierce County, Tacoma, Lakewood etc. as icon-list text with no hyperlinks. Zero PageRank flow, zero geo signal to suburb pages.
✦ Fix — Convert to hyperlinks once suburb pages are live (Week 6). Tacoma, Lakewood, Puyallup, University Place, Gig Harbor, Parkland, Spanaway, Fife each link to their /service-areas/ page.
Service Card URLs Use Old Structure — No Silo Hierarchy Signal
Fix #14 · HighService cards link to /services/water-damage-restoration-tacoma-wa/ — flat URL structure sends no silo hierarchy signal to Google. The new architecture in Phase 3 uses a proper parent/child structure.
✦ Fix — Build new pages with proper silo URLs (Phase 3), update all nav/footer/card links, set 301 redirects from old /services/ URLs to new silo URLs.
Medium Priority — Fix This Month
6 Medium Priority Items
No Legal Pages — Privacy Policy, Terms, Disclaimer
Fix #15Contact form collects phone + email with no linked Privacy Policy — GDPR/CCPA risk and E-E-A-T gap.
✦ Create 3 pages via Termageddon or PrivacyPolicies.com (Washington State). Link all 3 in footer.
No Breadcrumbs or BreadcrumbList Schema
Fix #16No breadcrumb trail site-wide. Required for silo architecture to communicate page hierarchy to Google and earn SERP breadcrumb display.
✦ Yoast → Search Appearance → Breadcrumbs → Enable. Add Home » to all service page templates.
Footer NAP Not Wrapped in Microdata
Fix #17Phone, address and service area in separate Elementor widgets with no structured microdata markup. Add Elementor HTML widget wrapping NAP in LocalBusiness itemscope.
✦ Add HTML widget to footer
<div itemscope itemtype="https://schema.org/LocalBusiness">
<span itemprop="name">American Standard Restoration</span>
<span itemprop="telephone">(253) 439-9968</span>
<span itemprop="address" itemscope
itemtype="https://schema.org/PostalAddress">
<span itemprop="streetAddress">2012 112th St E A</span>,
<span itemprop="addressLocality">Tacoma</span>,
<span itemprop="addressRegion">WA</span>
<span itemprop="postalCode">98445</span>
</span>
</div>
Only 37 Keywords Ranking vs 117+ for Top Competitors
Fix #18Friend's audit benchmarked this: site ranks for far fewer keywords than competitors. The full content plan (Phases 3–5) expands from 1 page to 12 pages + 10 blog posts, all targeting specific keyword clusters.
✦ The full content plan below directly addresses this — 12 service pages × 1 primary keyword + 10 blog posts × 2 keywords = 34 additional keyword targets deployed across the site over 8 weeks.
No Pain Point Content — Page Too Credential-Heavy
Fix #19Page showcases certifications and process but never speaks to the emotional state of a Tacoma homeowner in crisis. Addressed in Fix #8 above — pain point section is a high-conversion addition.
✦ See Fix #8 — add pain point section to homepage between hero and services grid.
No Core Web Vitals Audit — 10Web Booster May Have Issues
Fix #20Site uses 10Web Booster and delayed JS loading. While this improves speed, deferred scripts can occasionally affect CWV scores. Not verified without testing.
✦ Run PageSpeed Insights on americanstandardrestoration.com. Target: LCP under 2.5s, CLS under 0.1, INP under 200ms. Fix any failing metrics before new content launch.
02
Phase Two — Market Intelligence
Tacoma WA Competitor Landscape — Who You're Up Against
Based on live Yelp, BBB, Expertise.com, and Google Maps research for Tacoma WA water damage restoration 2026.
The Opportunity
The Tacoma market has no dominant local independent with strong content. SERVPRO and ServiceMaster are national franchises — impersonal and unable to tell a family-owned story. Robinson Restoration, Dryex, and Aquamess are your real independent rivals but all have weaker websites and thinner content. With 160+ reviews you already have the social proof edge. The content architecture below — 12 pages, 10 blog posts, full internal linking — will build topical authority that none of these competitors have. Within 3–6 months you dominate organic. The GBP is already competitive.
| Competitor | Type | Reviews | Strengths | Your Opening |
|---|---|---|---|---|
| SERVPRO Tacoma | Franchise | 200+ | National brand, high trust, large team | Impersonal — no owner story. You counter with: "Family-owned, Robert personally oversees every Tacoma job." Target "local water damage company Tacoma." |
| ServiceMaster Tacoma | Franchise | 150+ | 40+ years, commercial strength | Old website, no content silo. Your blog + service pages will outrank them organically within 4–6 months. |
| Robinson Restoration | Local | 100+ | Good reviews, water mitigation focus | Weaker review count than you. Thinner website content. Your 160+ reviews + full content plan beats them on every signal. |
| Dryex (30+ years) | Local | High | 3 decades in Tacoma, IICRC, carpet cleaning | Established local brand. Beat them on content depth — their blog is minimal. Your 10 blog posts = immediate topical authority gap. |
| Aquamess Restoration | Local | Good | University Place focus, strong reputation | Narrower service area. You serve wider Pierce County. Target "water damage restoration near me" across all Tacoma suburbs they don't cover. |
| American Standard (YOU) | Local ✓ | 160+ ✓ | IICRC certified, 15+ years, 160+ reviews, family-owned | Best review count of any local independent. Add content silo + blog + schema = dominant organic position. |
Winning Differentiator — Use This Everywhere
"Family-owned, IICRC certified, Robert Kundysek personally oversees every Tacoma job, 15+ years experience, 160+ 5-star Google reviews, on-site in 60 minutes." Put this identity in: GBP description, homepage hero, About page, every blog post byline, all meta descriptions. National franchises cannot say this. This is your unfair advantage.
03
Phase Three — Content Architecture
12 Service Pages — Full Specifications for Tacoma WA
Every page: title tag · meta · H1 · H2 structure · schema · word count · all internal links with exact anchor text
Keyword Mapping Rule: Each of your 14 keywords is assigned to exactly one page. "water damage restoration near me" → Homepage. "water damage restoration Tacoma wa" → Service Hub. No two pages target the same keyword. This eliminates cannibalization permanently.
🏠
Homepage
americanstandardrestoration.com/
Water Damage Restoration Tacoma WA | 24/7 Emergency | American Standard
Tacoma's trusted water damage restoration company. IICRC certified, 24/7 emergency response. Water extraction, flood cleanup & fire damage. Call (253) 439-9968 — fast response.
Water Damage Restoration in Tacoma, WA — Available 24/7
LocalBusiness + EmergencyService + FAQPage + WebSite
H2: 24/7 Emergency Water Damage Response — On-Site in Tacoma in 60 Minutes · H2: We Know What It Feels Like When Water Is Destroying Your Tacoma Home [Pain Point] · H2: Our Water Damage Restoration Services in Tacoma WA · H2: Why Tacoma Homeowners Choose American Standard Restoration · H2: Serving All Tacoma WA Metro Neighborhoods · H2: 160+ Verified 5-Star Reviews — Tacoma WA Customers · H2: Water Damage Questions Answered — Tacoma WA
→ /water-damage-restoration-tacoma-wa/ — "water damage restoration in Tacoma WA"
→ /emergency-water-damage-tacoma/ — "24/7 emergency water removal Tacoma"
→ /fire-damage-restoration-tacoma-wa/ — "fire damage restoration Tacoma WA"
→ /service-areas/ — "water damage restoration companies near me"
→ /blog/ — "water damage guides and resources"
→ /contact/ — "contact our Tacoma team today"
→ /about-us/ — "family-owned Tacoma restoration company"
→ /emergency-water-damage-tacoma/ — "24/7 emergency water removal Tacoma"
→ /fire-damage-restoration-tacoma-wa/ — "fire damage restoration Tacoma WA"
→ /service-areas/ — "water damage restoration companies near me"
→ /blog/ — "water damage guides and resources"
→ /contact/ — "contact our Tacoma team today"
→ /about-us/ — "family-owned Tacoma restoration company"
1,200 – 1,500 words
Pain point section · Sticky mobile CTA · Team photo + Robert's name · 3 featured reviews with Tacoma-area customer names · Google Maps embed (already present — keep)
💧
Water Damage Restoration Tacoma — Service Hub
/water-damage-restoration-tacoma-wa/
Water Damage Restoration Tacoma WA | IICRC Certified | American Standard
Professional water damage restoration in Tacoma WA. Water extraction, structural drying, flood cleanup & repairs. IICRC certified — call (253) 439-9968 24/7.
Professional Water Damage Restoration in Tacoma, WA
Home > Water Damage Restoration Tacoma WA · Service + LocalBusiness + FAQPage + BreadcrumbList
H2: What Is Water Damage Restoration? (Tacoma Homeowner's Guide) · H2: Our Water Damage Restoration Process in Tacoma WA · H2: All Water Damage Services We Provide in Tacoma · H2: Water Mitigation vs Water Restoration — The Difference · H2: Signs Your Tacoma Home Needs Professional Restoration Right Now · H2: Service Areas — Water Damage Restoration Near Me in Pierce County · H2: FAQ — Water Damage Restoration Tacoma WA
→ / — "Tacoma water damage restoration company"
→ .../water-mitigation-tacoma/ — "water mitigation Tacoma WA"
→ .../water-extraction-tacoma/ — "water extraction Tacoma WA"
→ .../flood-restoration-tacoma/ — "flood restoration near me"
→ .../flooded-basement-cleanup-tacoma/ — "flooded basement cleanup near me"
→ .../water-damage-cleanup-tacoma/ — "water damage cleanup near me"
→ /emergency-water-damage-tacoma/ — "24 hour water damage restoration near me"
→ /service-areas/lakewood-wa/ — "water damage restoration Lakewood WA"
→ .../water-mitigation-tacoma/ — "water mitigation Tacoma WA"
→ .../water-extraction-tacoma/ — "water extraction Tacoma WA"
→ .../flood-restoration-tacoma/ — "flood restoration near me"
→ .../flooded-basement-cleanup-tacoma/ — "flooded basement cleanup near me"
→ .../water-damage-cleanup-tacoma/ — "water damage cleanup near me"
→ /emergency-water-damage-tacoma/ — "24 hour water damage restoration near me"
→ /service-areas/lakewood-wa/ — "water damage restoration Lakewood WA"
1,500 – 2,000 words
Tacoma's winter rain season · Puget Sound humidity · Pierce County clay soil · Common causes in older Tacoma/North Tacoma homes · Insurance info for WA homeowners
🚨
Emergency Water Damage Tacoma — 24/7 Hub
/emergency-water-damage-tacoma/
24 Hour Emergency Water Damage Tacoma WA | Emergency Water Removal Near Me
24/7 emergency water removal in Tacoma WA. We respond to floods, burst pipes & sewage — on-site in 60 minutes. IICRC certified. Call (253) 439-9968 now.
24-Hour Emergency Water Damage Restoration in Tacoma, WA
EmergencyService + LocalBusiness + OpeningHours(00:00–23:59) + FAQPage
H2: We Are Tacoma's 24/7 Emergency Water Damage Response Team · H2: What Happens When You Call Us at 3am in Tacoma WA · H2: Emergency Water Damage Situations We Handle in Pierce County · H2: 24-Hour Water Extraction Tacoma · H2: Emergency Sewage Backup Cleanup Tacoma WA · H2: Emergency Coverage — Tacoma, Lakewood, Puyallup, Gig Harbor, University Place · H2: FAQ — Emergency Water Damage Tacoma WA
→ / — "Tacoma water damage restoration company"
→ /water-damage-restoration-tacoma-wa/ — "water damage restoration Tacoma WA"
→ .../sewage-backup-cleanup-tacoma/ — "sewage backup cleanup near me"
→ .../water-extraction-tacoma/ — "emergency water extraction Tacoma"
→ /contact/ — "call our Tacoma emergency line now"
→ /water-damage-restoration-tacoma-wa/ — "water damage restoration Tacoma WA"
→ .../sewage-backup-cleanup-tacoma/ — "sewage backup cleanup near me"
→ .../water-extraction-tacoma/ — "emergency water extraction Tacoma"
→ /contact/ — "call our Tacoma emergency line now"
Sticky click-to-call at ALL scroll depths · "(253) 439-9968" above fold · 60-minute response guarantee · No lengthy form on this page — phone first
7 Child Service Pages below — all follow the same pattern: Title with "Tacoma WA | Near Me", 3-level breadcrumb, geo H1, 5–6 H2s, 800–1,200 words, Service + BreadcrumbList + FAQPage schema. Include Tacoma-specific context in each (local weather, Puget Sound, Pierce County specifics).
🔵
Water Mitigation Tacoma WA
/water-damage-restoration-tacoma-wa/water-mitigation-tacoma/
Water Mitigation Tacoma WA | Near Me | Stop Damage Fast | American Standard
Water Mitigation in Tacoma, WA — Stop the Damage Before It Spreads
→ /water-damage-restoration-tacoma-wa/ ↑ PARENT
→ .../water-extraction-tacoma/ SIBLING
→ /emergency-water-damage-tacoma/
→ Blog 02 (Mitigation vs Restoration)
→ .../water-extraction-tacoma/ SIBLING
→ /emergency-water-damage-tacoma/
→ Blog 02 (Mitigation vs Restoration)
🌊
Water Extraction Tacoma WA
/water-damage-restoration-tacoma-wa/water-extraction-tacoma/
Water Extraction Tacoma WA | Emergency Standing Water Removal | American Standard
Professional Water Extraction in Tacoma, WA — Fast Standing Water Removal
→ /water-damage-restoration-tacoma-wa/ ↑ PARENT
→ .../water-mitigation-tacoma/ SIBLING
→ /emergency-water-damage-tacoma/
→ Blog 01 + Blog 08
→ .../water-mitigation-tacoma/ SIBLING
→ /emergency-water-damage-tacoma/
→ Blog 01 + Blog 08
🌧️
Flood Restoration Tacoma WA
/water-damage-restoration-tacoma-wa/flood-restoration-tacoma/
Flood Restoration Tacoma WA | Near Me | Fast Flood Cleanup | American Standard
Flood Restoration in Tacoma, WA — Complete Cleanup & Recovery
→ /water-damage-restoration-tacoma-wa/ ↑ PARENT
→ .../flooded-basement-cleanup-tacoma/ SIBLING
→ /emergency-water-damage-tacoma/
→ Blog 03 + Blog 07
→ .../flooded-basement-cleanup-tacoma/ SIBLING
→ /emergency-water-damage-tacoma/
→ Blog 03 + Blog 07
🏚️
Flooded Basement Cleanup Tacoma WA
/water-damage-restoration-tacoma-wa/flooded-basement-cleanup-tacoma/
Flooded Basement Cleanup Tacoma WA | Near Me | Water Removal | American Standard
Flooded Basement Cleanup in Tacoma, WA — Remove Water & Prevent Mold
→ /water-damage-restoration-tacoma-wa/ ↑ PARENT
→ .../flood-restoration-tacoma/ SIBLING
→ /emergency-water-damage-tacoma/
→ Blog 03
→ .../flood-restoration-tacoma/ SIBLING
→ /emergency-water-damage-tacoma/
→ Blog 03
⚠️
Sewage Backup Cleanup Tacoma WA
/emergency-water-damage-tacoma/sewage-backup-cleanup-tacoma/
Sewage Backup Cleanup Tacoma WA | Near Me | Biohazard Safe | American Standard
Sewage Backup Cleanup in Tacoma, WA — Safe, Fast, Certified
→ /emergency-water-damage-tacoma/ ↑ PARENT
→ /water-damage-restoration-tacoma-wa/
→ Blog 04
→ /water-damage-restoration-tacoma-wa/
→ Blog 04
🔥
Fire Damage Restoration Tacoma WA
/fire-damage-restoration-tacoma-wa/
Fire Damage Restoration Tacoma WA | Smoke & Soot Cleanup | American Standard
Fire Damage Restoration in Tacoma, WA — Complete Smoke & Structural Recovery
→ / HOMEPAGE
→ .../smoke-damage-cleanup-tacoma/ — "smoke damage cleanup near me"
→ /water-damage-restoration-tacoma-wa/
→ Blog 05 + Blog 09
→ .../smoke-damage-cleanup-tacoma/ — "smoke damage cleanup near me"
→ /water-damage-restoration-tacoma-wa/
→ Blog 05 + Blog 09
💨
Smoke Damage Cleanup Tacoma WA
/fire-damage-restoration-tacoma-wa/smoke-damage-cleanup-tacoma/
Smoke Damage Cleanup Tacoma WA | Near Me | Odor & Soot Removal | American Standard
Smoke Damage Cleanup in Tacoma, WA — Odor, Soot & Surface Restoration
→ /fire-damage-restoration-tacoma-wa/ ↑ PARENT
→ /water-damage-restoration-tacoma-wa/
→ Blog 09
→ /water-damage-restoration-tacoma-wa/
→ Blog 09
04
Phase Four — E-E-A-T Authority
10 Blog Posts — Full Plans with Internal Links
Every post: URL · title · meta · H1 · key H2s · exact internal link anchors. Publish in sequence. Tacoma-specific context required in every post.
E-E-A-T Rule for every post: Author: Robert Kundysek — IICRC Certified Restoration Specialist. Published + "Last Updated" dates visible. Minimum 900 words. At least one Tacoma-specific detail per post (Puget Sound rain, Pierce County clay soil, local neighborhoods, WA insurance context). Every post links to ≥1 service money page.
01
Targets: water damage restoration near me · water damage repair near me
What To Do in the First 24 Hours After Water Damage in Tacoma WA
URL
/blog/what-to-do-first-24-hours-water-damage-tacoma/
Title Tag
What To Do in the First 24 Hours After Water Damage in Tacoma WA | American Standard
Meta
Tacoma homeowner's guide: exactly what to do after water damage strikes. Step-by-step actions that prevent mold, structural damage and extra costs in WA homes.
H1 + Key H2s
H1: First 24 Hours After Water Damage in Your Tacoma WA Home · H2: Step 1 — Is It Safe to Enter? · H2: Step 2 — Stop the Water Source · H2: Step 3 — Document Everything for Washington State Insurance · H2: Step 4 — Remove Standing Water If Safe · H2: Step 5 — Call a Tacoma WA Professional Now · H2: What NOT To Do · H2: When Is It a Tacoma Emergency?
Internal Links
"water damage restoration Tacoma WA"→ /water-damage-restoration-tacoma-wa/
"24/7 emergency water removal Tacoma"→ /emergency-water-damage-tacoma/
"water extraction Tacoma WA"→ .../water-extraction-tacoma/
"how long restoration takes in Tacoma"→ Blog 08
02
Targets: water mitigation near me · water mitigation Tacoma wa
Water Mitigation vs Water Restoration in Tacoma WA — The Clear Difference
URL
/blog/water-mitigation-vs-water-restoration-tacoma/
Title + Meta
Water Mitigation vs Water Restoration Tacoma WA — What's the Difference? · Confused about mitigation vs restoration in Tacoma? We explain both, which you need, and why both matter for your Pierce County home.
Key H2s
What Is Water Mitigation? · What Is Water Restoration? · Key Differences · Which Do You Need After a Tacoma Water Emergency? · Does Washington State Insurance Cover Both? · Our Process in Tacoma WA
Internal Links
"water mitigation Tacoma WA"→ .../water-mitigation-tacoma/
"water damage restoration Tacoma WA"→ /water-damage-restoration-tacoma-wa/
"emergency water removal near me"→ /emergency-water-damage-tacoma/
"first 24 hours after water damage"→ Blog 01
03
Targets: flooded basement cleanup near me
Flooded Basement in Tacoma WA? Causes, Risks & What To Do Right Now
URL
/blog/flooded-basement-tacoma-causes-solutions/
Title + Meta
Flooded Basement Tacoma WA — Causes, What To Do & Who To Call | American Standard · Tacoma basement flooding is common — heavy Puget Sound rains, clay soil & aging pipes. Learn causes, response steps & professional cleanup.
Tacoma-Specific H2s
Why Tacoma Basements Flood (Puget Sound Rain + Clay Soil) · Older Homes in North Tacoma — Higher Flood Risk · Steps When Your Tacoma Basement Floods · Dangers of Leaving It Untreated in WA's Damp Climate · Our Cleanup Process · WA Homeowners Insurance Coverage
Internal Links
"flooded basement cleanup near me Tacoma"→ .../flooded-basement-cleanup-tacoma/
"flood restoration near me Tacoma"→ .../flood-restoration-tacoma/
"emergency water removal Tacoma WA"→ /emergency-water-damage-tacoma/
"Tacoma storm flooding guide"→ Blog 07
04
Targets: sewage backup cleanup near me
Sewage Backup in Your Tacoma WA Home — Health Risks & Emergency Response
URL
/blog/sewage-backup-health-risks-tacoma/
Title + Meta
Sewage Backup Health Risks Tacoma WA — What To Do Right Now | American Standard · Sewage backup is a biohazard emergency in Tacoma. Health risks, what not to touch, and why professional cleanup matters immediately.
Key H2s
Why Sewage Is a Biohazard Emergency in Tacoma · Common Causes in Pierce County Homes · What's Actually in Sewage Water? · Do's and Don'ts · Our Tacoma Cleanup Process · Can You DIY? (Honest Answer for WA Homeowners)
Internal Links
"sewage backup cleanup near me Tacoma"→ .../sewage-backup-cleanup-tacoma/
"emergency water damage Tacoma WA"→ /emergency-water-damage-tacoma/
"water damage cleanup near me"→ /water-damage-restoration-tacoma-wa/
05
Targets: fire damage restoration near me · smoke damage cleanup near me
What to Expect After a House Fire in Tacoma WA — The Full Restoration Process
URL
/blog/fire-damage-restoration-process-tacoma/
Title + Meta
Fire Damage Restoration Process Tacoma WA — What to Expect | American Standard · From board-up to smoke odor removal to full structural repairs — the complete fire restoration process for Tacoma WA homeowners.
Key H2s
Step 1: Board-Up & Securing Your Tacoma Property · Step 2: Smoke & Soot Assessment · Step 3: Water Damage from Firefighting in Tacoma · Step 4: Smoke Odor Removal in Pacific Northwest Homes · Step 5: Structural Repairs · How Long Does It Take in Tacoma WA? · Working with Washington State Insurance
Internal Links
"fire damage restoration Tacoma WA"→ /fire-damage-restoration-tacoma-wa/
"smoke damage cleanup near me Tacoma"→ .../smoke-damage-cleanup-tacoma/
"water damage from firefighting Tacoma"→ /water-damage-restoration-tacoma-wa/
"hidden dangers of smoke damage"→ Blog 09
06
Targets: water damage restoration companies near me (conversion)
How to Choose the Right Water Damage Company in Tacoma WA — 6 Things to Check
URL
/blog/choose-water-damage-restoration-company-tacoma/
Title + Meta
How to Choose a Water Damage Restoration Company Tacoma WA | American Standard · Not all Tacoma companies are equal. IICRC certification, response time, 160+ reviews — and red flags to avoid in Pierce County.
Key H2s
6 Things to Look For in a Tacoma Restoration Company · Why IICRC Certification Matters in Washington State · Questions to Ask Before Hiring · Red Flags to Avoid · Why Local Tacoma Companies Outperform National Franchises · Why Tacoma Homeowners Choose American Standard
Internal Links
"water damage restoration companies near me Tacoma"→ /water-damage-restoration-tacoma-wa/
"about our Tacoma restoration team"→ /about-us/
"read our Tacoma reviews"→ /reviews/
"does Washington insurance cover water damage"→ Blog 10
07
Targets: flood restoration near me · emergency water removal near me
Tacoma Storm Flooding Guide — What To Do When Your Home Takes on Water
URL
/blog/storm-flooding-tacoma-what-to-do/
Title + Meta
Storm Flooding Tacoma WA — What To Do When Your Home Takes on Water · Tacoma's wet winters cause serious flooding. Practical guide: immediate steps, safety, documenting for WA insurance, when to call professionals.
Tacoma-Specific H2s
Why Tacoma Homes Are Vulnerable to Storm Flooding (Puget Sound Rain + Low Elevations) · Immediate Steps After Storm Flooding in Pierce County · Is Storm Flood Water Dangerous? (Category Levels Explained) · Documenting for Washington State Insurance Claims · How Fast Does Mold Grow in Tacoma's Damp Climate? · Professional vs DIY Flood Restoration in Tacoma
Internal Links
"flood restoration near me Tacoma"→ .../flood-restoration-tacoma/
"emergency water removal Tacoma WA"→ /emergency-water-damage-tacoma/
"water damage restoration near me"→ /water-damage-restoration-tacoma-wa/
"flooded basement causes Tacoma"→ Blog 03
08
Targets: water extraction Tacoma wa · water damage repair near me
How Long Does Water Damage Restoration Take in Tacoma WA?
URL
/blog/how-long-water-damage-restoration-tacoma/
Title + Meta
How Long Does Water Damage Restoration Take in Tacoma WA? | American Standard · Extraction, drying, repairs — realistic Tacoma WA timeline broken down phase by phase with Pierce County context.
Key H2s
Phase 1: Emergency Water Extraction Tacoma (Hours 1–6) · Phase 2: Structural Drying in Tacoma WA (3–5 Days — Humidity Matters Here) · Phase 3: Moisture Monitoring · Phase 4: Cleanup & Sanitization · Phase 5: Repairs · What Slows Drying in Tacoma's Wet Climate? · Can You Stay Home During Restoration?
Internal Links
"water extraction Tacoma WA"→ .../water-extraction-tacoma/
"water damage repair near me Tacoma"→ /water-damage-restoration-tacoma-wa/
"water mitigation Tacoma WA"→ .../water-mitigation-tacoma/
"first 24 hours after water damage"→ Blog 01
09
Targets: smoke damage cleanup near me (E-E-A-T builder)
Hidden Dangers of Smoke Damage in Tacoma WA Homes — What You Can't See
URL
/blog/smoke-damage-hidden-dangers-tacoma/
Title + Meta
Hidden Smoke Damage Dangers Tacoma WA — What You Can't See | American Standard · Smoke penetrates walls, HVAC & furniture in Tacoma homes. Learn what's hidden and why fast cleanup is critical in the Pacific Northwest.
Key H2s
Where Smoke Actually Goes in Your Tacoma Home · Soot in Walls, Ceilings & Insulation · HVAC Contamination After a Tacoma Fire · Health Risks of Untreated Smoke in WA Homes · How Long Before It Becomes Permanent in Tacoma's Climate? · Professional vs DIY Smoke Cleanup
Internal Links
"smoke damage cleanup near me Tacoma"→ .../smoke-damage-cleanup-tacoma/
"fire damage restoration Tacoma WA"→ /fire-damage-restoration-tacoma-wa/
"fire damage restoration process Tacoma"→ Blog 05
10
Targets: 24 hour water damage restoration near me (high-convert)
Does Homeowners Insurance Cover Water Damage in Tacoma WA? (Honest Guide)
URL
/blog/does-insurance-cover-water-damage-tacoma-wa/
Title + Meta
Does Homeowners Insurance Cover Water Damage Tacoma WA? | American Standard · Washington State guide: what's covered, what's not, how to file a WA claim, and how our Tacoma team helps you navigate the process.
Key H2s
What Washington State Homeowners Insurance Typically Covers · What's Usually NOT Covered (WA Common Surprises) · Sudden vs Gradual Water Damage in Washington State Claims · How to File a Water Damage Claim in Pierce County · How We Work with WA Insurance Companies · What If Your Claim Is Denied in Washington?
Internal Links
"24 hour water damage restoration Tacoma WA"→ /emergency-water-damage-tacoma/
"water damage restoration Tacoma WA"→ /water-damage-restoration-tacoma-wa/
"contact our Tacoma team"→ /contact/
"how to choose a Tacoma restoration company"→ Blog 06
05
Phase Five — Link Architecture
Complete Internal Link Map — Every Page, Every Direction
No orphan pages. Authority flows: Blog → Service Pages → Homepage. Child pages always link up to parent hubs.
Anchor Text Rule: Never "click here" or "read more" alone. Every anchor must contain the target page's primary keyword naturally within a sentence. Use Tacoma WA, Pierce County, or near me variations as natural partial-match anchors.
/ Homepage
→
/water-damage-restoration-tacoma-wa//emergency-water-damage-tacoma//fire-damage-restoration-tacoma-wa//service-areas//blog//contact//about-us//reviews/
/water-damage-restoration-tacoma-wa/
→
/ ← Homepage.../water-mitigation-tacoma/.../water-extraction-tacoma/.../flood-restoration-tacoma/.../flooded-basement-cleanup-tacoma/.../water-damage-cleanup-tacoma//emergency-water-damage-tacoma//service-areas/lakewood-wa/Blog 01Blog 02
/emergency-water-damage-tacoma/
→
/ ← Homepage/water-damage-restoration-tacoma-wa/.../sewage-backup-cleanup-tacoma/.../water-extraction-tacoma//contact/Blog 07Blog 10
/fire-damage-restoration-tacoma-wa/
→
/ ← Homepage.../smoke-damage-cleanup-tacoma//water-damage-restoration-tacoma-wa//service-areas/Blog 05Blog 09
.../water-mitigation-tacoma/
→
/water-damage-restoration-tacoma-wa/ ↑.../water-extraction-tacoma/ sibling.../flood-restoration-tacoma/ sibling/emergency-water-damage-tacoma/Blog 02
.../water-extraction-tacoma/
→
/water-damage-restoration-tacoma-wa/ ↑.../water-mitigation-tacoma/ sibling/emergency-water-damage-tacoma/Blog 01Blog 08
.../flood-restoration-tacoma/
→
/water-damage-restoration-tacoma-wa/ ↑.../flooded-basement-cleanup-tacoma/ sibling/emergency-water-damage-tacoma/Blog 07
.../flooded-basement-cleanup-tacoma/
→
/water-damage-restoration-tacoma-wa/ ↑.../flood-restoration-tacoma/ sibling/emergency-water-damage-tacoma/Blog 03
.../sewage-backup-cleanup-tacoma/
→
/emergency-water-damage-tacoma/ ↑/water-damage-restoration-tacoma-wa/Blog 04
.../smoke-damage-cleanup-tacoma/
→
/fire-damage-restoration-tacoma-wa/ ↑/water-damage-restoration-tacoma-wa/Blog 09
Blog 01 (24hrs)
→
/water-damage-restoration-tacoma-wa//emergency-water-damage-tacoma/.../water-extraction-tacoma/Blog 08
Blog 02 (Mitigation)
→
.../water-mitigation-tacoma//water-damage-restoration-tacoma-wa//emergency-water-damage-tacoma/Blog 01
Blog 03 (Basement)
→
.../flooded-basement-cleanup-tacoma/.../flood-restoration-tacoma//emergency-water-damage-tacoma/Blog 07
Blog 04 (Sewage)
→
.../sewage-backup-cleanup-tacoma//emergency-water-damage-tacoma//water-damage-restoration-tacoma-wa/
Blog 05 (Fire)
→
/fire-damage-restoration-tacoma-wa/.../smoke-damage-cleanup-tacoma//water-damage-restoration-tacoma-wa/Blog 09
Blog 06 (Choose Co.)
→
/water-damage-restoration-tacoma-wa//about-us//reviews//contact/Blog 10
Blog 07 (Storm)
→
.../flood-restoration-tacoma//emergency-water-damage-tacoma//water-damage-restoration-tacoma-wa/Blog 03
Blog 08 (Timeline)
→
.../water-extraction-tacoma//water-damage-restoration-tacoma-wa/.../water-mitigation-tacoma/Blog 01
Blog 09 (Smoke)
→
.../smoke-damage-cleanup-tacoma//fire-damage-restoration-tacoma-wa/Blog 05
Blog 10 (Insurance)
→
/emergency-water-damage-tacoma//water-damage-restoration-tacoma-wa//contact/Blog 06
06
Phase Six — Structured Data
Schema Code — Tacoma WA — Ready to Paste
All 4 schema types. Paste inside <script type="application/ld+json"> in WordPress head via Yoast, RankMath, or Code Snippets plugin.
{
"@context": "https://schema.org",
"@graph": [{
"@type": ["LocalBusiness","EmergencyService",
"HomeAndConstructionBusiness"],
"name": "American Standard Restoration",
"image": "https://americanstandardrestoration.com/wp-content/uploads/2025/02/IMG_1296.png",
"url": "https://americanstandardrestoration.com",
"telephone": "(253) 439-9968",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "2012 112th St E A",
"addressLocality": "Tacoma",
"addressRegion": "WA",
"postalCode": "98445",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 47.1538,
"longitude": -122.4021
},
"openingHoursSpecification": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday","Tuesday","Wednesday",
"Thursday","Friday","Saturday","Sunday"],
"opens": "00:00",
"closes": "23:59"
},
"founder": {
"@type": "Person",
"name": "Robert Kundysek"
},
"sameAs": [
"https://www.google.com/maps?cid=9641867038413006934",
"https://www.facebook.com/AmericanStandard247",
"https://www.yelp.com/biz/american-standard-restoration-puyallup-3"
],
"areaServed": [
{"@type":"City","name":"Tacoma"},
{"@type":"City","name":"Lakewood"},
{"@type":"City","name":"Puyallup"},
{"@type":"City","name":"University Place"},
{"@type":"City","name":"Gig Harbor"},
{"@type":"City","name":"Parkland"},
{"@type":"City","name":"Spanaway"},
{"@type":"City","name":"Fife"}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"itemListElement": [
{"@type":"Offer","itemOffered":{"@type":"Service",
"name":"Water Damage Restoration"}},
{"@type":"Offer","itemOffered":{"@type":"Service",
"name":"Water Mitigation"}},
{"@type":"Offer","itemOffered":{"@type":"Service",
"name":"Emergency Water Removal"}},
{"@type":"Offer","itemOffered":{"@type":"Service",
"name":"Sewage Backup Cleanup"}},
{"@type":"Offer","itemOffered":{"@type":"Service",
"name":"Fire Damage Restoration"}}
]
}
}]
}
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "How quickly should water damage be addressed?",
"acceptedAnswer": {"@type":"Answer",
"text": "Water damage should be addressed within the first 24
hours. In Tacoma WA, standing water spreads quickly into
walls, flooring and insulation, increasing structural
damage and mold risk — especially in Pierce County's
damp climate. Fast action reduces repair costs."}
},{
"@type": "Question",
"name": "What is included in professional water damage restoration?",
"acceptedAnswer": {"@type":"Answer",
"text": "Professional water damage restoration in Tacoma WA
includes water removal, structural drying, moisture
monitoring, cleaning, and repairing damaged materials
to restore your property to pre-loss condition."}
},{
"@type": "Question",
"name": "Can water damage cause mold problems?",
"acceptedAnswer": {"@type":"Answer",
"text": "Yes. Mold can begin growing within 24-48 hours in
Tacoma WA homes. With Pierce County's humidity, mold
spreads particularly fast. Proper drying and moisture
control are essential after any water damage."}
},{
"@type": "Question",
"name": "Do I need professional restoration for small water leaks?",
"acceptedAnswer": {"@type":"Answer",
"text": "Even small leaks cause hidden damage in Tacoma homes.
A professional assessment determines whether drying or
repairs are needed to prevent long-term issues in
Pierce County's damp environment."}
},{
"@type": "Question",
"name": "How long does the water damage restoration process take?",
"acceptedAnswer": {"@type":"Answer",
"text": "Most Tacoma WA water damage projects take 3-7 days
for drying plus repair time. Tacoma's high humidity
can extend drying times — our IICRC certified team
monitors moisture daily until fully restored."}
}]
}
// Service pages: Service + BreadcrumbList + FAQPage
// Blog posts: Article schema with Robert Kundysek author
// Validate at: search.google.com/test/rich-results
{
"@context": "https://schema.org",
"@type": "Article",
"headline": "[Exact Post Title]",
"author": {
"@type": "Person",
"name": "Robert Kundysek",
"jobTitle": "IICRC Certified Restoration Specialist",
"worksFor": {
"@type": "Organization",
"name": "American Standard Restoration",
"url": "https://americanstandardrestoration.com"
}
},
"publisher": {
"@type": "Organization",
"name": "American Standard Restoration",
"logo": {"@type":"ImageObject",
"url":"https://americanstandardrestoration.com/wp-content/uploads/2025/02/IMG_1296.png"}
},
"datePublished": "[YYYY-MM-DD]",
"dateModified": "[YYYY-MM-DD]",
"about": {
"@type": "Service",
"name": "Water Damage Restoration",
"areaServed": "Tacoma, WA"
},
"mainEntityOfPage": "[Full Post URL]"
}
07
Phase Seven — Execution
8-Week Execution Timeline — Tacoma WA
GBP optimisation runs Week 0. Site fixes and new pages build out week by week. Publish blog posts in the order shown.
Start with Week 0 critical fixes before publishing any new pages. The H1, schema, title tag, alt tags, and hero copy must be fixed first — publishing new pages on a broken foundation wastes every new page's potential.
0
Week 0 — Critical Site Fixes (1 Session, ~4 Hours)
Fix All 6 Critical Issues Before Anything Goes Live
Change hero H2 → H1 in Elementor
Update title tag → keyword-optimised Tacoma
Replace hero body paragraph → geo copy
Fix all image alt tags (media library)
Deploy LocalBusiness + FAQPage schema
Add pain point section to homepage
Rewrite 4 trust pillar H2s + body texts
Add sticky mobile CTA button
1
Week 1 — GBP Optimisation + Emergency Page + Blog 01
Optimise GBP Profile + Launch Emergency Hub
Verify GBP primary category = "Water Damage Restoration Service"
Add all secondary GBP categories
Enable all relevant GBP attributes
Rewrite GBP description with keywords
Go live: /emergency-water-damage-tacoma/
Publish Blog 01 (First 24 Hours)
Submit both URLs to Search Console
2
Week 2 — Water Damage Hub + GBP Photos + Blog 02
Core Money Page + GBP Photo Upload
Go live: /water-damage-restoration-tacoma-wa/ (rebuild with new architecture)
Upload 20 geo-tagged photos to GBP
Seed 10 Q&As in GBP profile
Publish Blog 02 (Mitigation vs Restoration)
Add all internal links from hub to child pages (placeholders)
Enable Yoast breadcrumbs site-wide
3
Week 3 — Child Service Pages Depth 1 + Blog 03
Water Mitigation, Extraction, Cleanup + Blog
Go live: /water-mitigation-tacoma/
Go live: /water-extraction-tacoma/
Go live: /water-damage-cleanup-tacoma/
Publish Blog 03 (Flooded Basement)
Add sibling cross-links between child pages
Set 301 redirects: old /services/ URLs → new silo URLs
4
Week 4 — Flood, Basement, Sewage + Blog 04 & 05
Complete Water Damage Silo + Start Blog Push
Go live: /flood-restoration-tacoma/
Go live: /flooded-basement-cleanup-tacoma/
Go live: /sewage-backup-cleanup-tacoma/
Publish Blog 04 (Sewage Health Risks)
Publish Blog 05 (Fire Process)
Begin weekly GBP posts — maintain every week from now
5
Week 5 — Fire Silo + E-E-A-T + Blog 06
Fire/Smoke Pages + Team Section + Conversion Work
Go live: /fire-damage-restoration-tacoma-wa/
Go live: /smoke-damage-cleanup-tacoma/
Add team section: Robert Kundysek name + IICRC + photo
Add 3 featured reviews with Tacoma-area customer names to homepage
Publish Blog 06 (How to Choose a Company)
Set up Robert Kundysek author profile in WordPress
6
Week 6 — Suburb Pages + Blog 07 & 08
Service Area Pages + Convert City List to Links
Go live: /service-areas/lakewood-wa/
Go live: /service-areas/puyallup-wa/
Go live: /service-areas/university-place-wa/
Go live: /service-areas/gig-harbor-wa/
Convert homepage city list to hyperlinks (Fix #13)
Publish Blog 07 (Storm Flooding)
Publish Blog 08 (Timeline)
7
Week 7 — Legal Pages + Technical + Blog 09 & 10
Finish Technical Debt + Complete Blog Plan
Create Privacy Policy (WA State compliant)
Create Terms of Service + Disclaimer — link in footer
Add footer NAP microdata (Fix #17)
Publish Blog 09 (Smoke Dangers)
Publish Blog 10 (WA Insurance Guide)
Full internal link audit — verify no orphan pages
8
Week 8 — Citation Building + Rank Tracking + Review Push
Off-Page Signals + Ongoing Monitoring
Update Yelp listing — add all Tacoma services
Update BBB Tacoma listing
Update Angi / HomeAdvisor — Tacoma WA
Update Houzz — Tacoma WA
Puyallup Sumner Chamber listing — already exists, optimise
Validate all schema at search.google.com/test/rich-results
Submit all 22 pages to Search Console for indexing
Set up rank tracking for all 14 keywords — Tacoma WA
Run PageSpeed Insights — fix any Core Web Vitals issues
Begin active review velocity campaign — target 2–3 new reviews/week
